the world’s most famous arena says “welcome!”
Welcome to our brand guidelines! We’ve created these guidelines to unify all of Madison Square Garden’s communications, across everything we do.
Objective
Reinvent MSG with dynamic brand system
The image of Madison Square Garden should capture the variety of its entertainment services while remaining recognizable and consistent. The new identity is just as engaging and exciting as the experience one would have at MSG.
Capture the full variety of the arena’s entertainment services.
Develop a strong identity that encapsulates the history and excitement of the audience’s experiences.
Provide an inclusion of an interactive and adaptable brand mark with new graphics.
About MSG
Brand History and Background
MSG is a multi-purpose indoor arena in New York City and the oldest major sporting facility in the NY metropolitan area.
Currently, there’s ongoing renovations and the Theater of Madison Square Garden also resides here. Being in the heart of NY, the arena is easily accessible to transportation such as, Penn Station, and other landmarks like the Empire State Building.
MSG Timeline
Scroll Horizonrally
In 1968, MSG was built on 8th Avenue between 31st and 33rd streets in NYC. It’s the fourth location.
4th Venue
8th Ave.
1968
3rd Venue
50th Street 1925
2nd Venue
Madison Square 1890
1st Venue
Madison Square 1874
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