MSG Motion
Our motion is flexible, colorful, and transformative. The goal is to evoke the same exciting and dynamic feeling that users get from our live events.
Motion Principles
Build Anticipation
Make an animation look more naturalistic and energetic, create enough momentum to execute the movement.
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Subtle Playfulness
Use micro-interactions to add personality and introduce unexpected elements to keep users engaged.
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Prioritize Rhythm
The visual tempo or beat is achieved by repeating elements like lines, shapes, colors, or textures to create a sense of movement or flow.
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Brand Mark
Brand Story
Our narrative focuses on Madison Square Garden’s transformative experience and history that drove them to their current standing.
Dynamic System
A grand and playful introduction to our new dynamic system and how it interacts with our content.
Social Media
Short, simple, and consistent. Our social media content makes use of our dynamic system and color palette. (Hover to View)
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