BRand Profile
Primary Target Audience
Music Fans
They seek to feel closer to their favorite artists and sing their hearts out. Music fans desire to be connected to their favorite performers in a live setting, appreciating seeing them up close and listening to their favorite songs.
Sometimes, music fans go the extra mile and attend more shows just to have this live experience again. Seeking out the closest or clear sight seats, wanting to experience this with friends and family. Singing, dancing, and recording alongside others like them.
Appeals to fans aged 20-25, varying with the artist.
Secondary Target Audience
Sports Fans
Win or lose, epic highs and lows; the fans feel it all together in unison. These fans always support their teams, even on away games in MSG, through digital viewings. Accompanied by family and friends of all ages.
Sports fans love to feel the adrenaline and the strong team spirit in the arena’s confines with other fans, even if they may not know each other personally, their passion for their favorite teams drives them together.
Appeals to fans aged 20-25, varying with the artist.
Mission
To provide exceptional live experiences on the world’s greatest stages, pushing the boundaries of innovation and creativity.
By continuously exploring new technologies, trends, and artistic expressions, the company strives to deliver unique and immersive experiences that captivate and engage its audiences.
Vision
With a vision to inspire and bring people together through the power of live experiences, while maintaining a strong connection with passionate audiences.
Core Values
Innovation
Appeals to fans aged 20-25, varying with the artist.
Customer Satisfaction
Deliver unique and immersive experiences to audiences.
Social Responsibility
Giving back to the community and remaining sustainable.
Respect
Being mindful of the diverse audiences that engage with MSG.
Teamwork
Utilizing teamwork to give the best services to the community.
Purpose Statement
Promise a Memorable Night
Madison Square Garden guarantees event audiences a transformative live experience by using cutting edge technology to deliver an extraordinary night.
Value Proposition
Connected to Every Moment
MSG offers passionate fans a unique experience where the grand space becomes immersive, to help them feel a sense of unity in the world’s most famous arena.
Purpose Statement
Promise a Memorable Night
Madison Square Garden guarantees event audiences a transformative live experience by using cutting edge technology to deliver an extraordinary night.
Primary Archetype
The Hero
Performers worldwide strive to reach “The World’s Most Famous Arena,” and MSG’s cultural legacy, serving as the stage for historic moments and iconic events further elevates it as a symbol of achievement.
Despite multiple iterations, MSG has overcome challenges and has come to represent resilience and adaptability.
Secondary Archetype
The Magician
For event audiences, MSG transforms the ordinary into extraordinary with magical and unforgettable experiences. The arena’s innovation pushes boundaries through modern technology and unique artistic expressions.
MSG delivers immersive performances, captivates audiences and fosters deep connections to the performers and artists.
Brand Personality
Madison Square Garden has a powerful presence yet maintains a friendly and welcoming demeanor. As a pillar and leader of entertainment, MSG is always on top of the latest technology to deliver exceptional live experiences.
Madison Square Garden embodies a sense of community and connection, bringing people together for unforgettable moments. Whether it’s cheering for a hometown team or singing along at a sold-out concert, MSG fosters a shared experience that resonates deeply with audiences.
PIONEER
AUTHORITATIVE
LEADER
Tone of voice
MSG is assured of its greatness in the entertainment business, but its modesty shows through its catering to its customers. MSG is a space where everyone feels a sense of belonging and is inspired by their experiences here.
Maintaining a considerate, formal, yet enthusiastic tone of voice to appeal to their diverse audiences.
ENTHUSIASTIC
FORMAL
CONSIDERATE
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