BRand Applications
Environment
Usage of the primary brand identity in neutral solid colors that compliment their physical spaces.
Packaging & Stationary
Usage of the primary brand identity using our primary color palette and decorating with our dynamic branding shapes or logo mark.
Employee Uniform & ID
Usage of the secondary lock-up or logo mark in our primary color palette and decorating using our dynamic branding shapes.
Depending on what kind of image (See Photography), usage of logo will vary. Often the our primary brand identity will be used.
Follow the conventions of our dynamic system
(See Dynamic System), and use the appropriate
colors and shapes.
Digital
Usage of our primary colors (Legacy and White). Depending on the space, either the primary brand identity or secondary lock-ups will be used.
Follow the conventions of our dynamic system (See Dynamic System), and use the appropriate colors and shapes.
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