Color
Updated Colors
Madison Square Garden’s outdated color palette is refreshed with a new cohesive, consistent and recognizable colors.
Primary Colors
Legacy
HEX: #26199D
RGB: 36, 26, 151, 100
CYMK: 00, 00, 00, 00
Magic
HEX: #0C1E4C
RGB: 12, 30, 76, 100
CYMK: 00, 00, 00, 00
Dynamic System
Spirit
HEX: #D13CB9
RGB: 209, 60, 185, 100
CYMK: 00, 00, 00, 00
Stardom
HEX: #D65C15
RGB: 214, 92, 21, 100
CYMK: 00, 00, 00, 00
Passion
HEX: #25ADA6
RGB: 12, 30, 76, 100
RGB: 37, 173, 166, 100
Color Usage
The primary brand identity is used only with Legacy. The only exceptions are dependent on the environmental spaces.
The Dynamic System is represented only in this manner: Stardom is associated with Sports, Spirit with Music, and Passion with Events. Use the appropriate symbol and color per category (See Below):
Exceptions
For legibility purposes, the Dynamic System Symbols can also be used in white or Legacy when needed.
Primary Brand Identity
Logo Mark
Primary Brand Identity
Logo Mark
Primary Brand Identity - Music
Primary Brand Identity - Sports
Primary Brand Identity - Events
Primary Brand Identity - Music
Primary Brand Identity - Sports
Primary Brand Identity - Events
Primary Brand Identity - Music
Primary Brand Identity - Sports
Primary Brand Identity - Events
Next: Typography