Visual Identity

Visual
Identity

Photography

Photography

Live experiences are about more than a moment, they are about the excitement; the rush; the spectacle of the the performance. By curating photographs, we build on the fan experience and express how it feels when the world comes together.

Photography Style

Composition

Be bold and striking. Use a simple composition to highlight the subject in action.

Action

Action

Action

Angle

Mixing wide and close-up shots in the layout builds visual interest and hierarchy. 

Emotion

Emotion

Emotion

Theme

There are three main themes of MSG Photography: Action, Emotion, and Dynamic.

Dynamic

Dynamic

Dynamic

Photography Usage

When adding branding and typography on top of a photograph, select images with lots of space and low visual noise.

If a busy photograph is important to the communication, use a layout that features the branding and typography in a separate location rather than on top of the photograph.

Next

Motion

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Last updated March 21 2025

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