Dynamic System
Categories
Madison Square Garden offers various services and caters to different audiences. The top categories are Music, Sports, and Events.
Categories Map
Dynamic System
MSG’s updated visual identity showcases a unique dynamic system that captures each category’s charm.
Primary Brand Identity - Music
Primary Brand Identity - Sports
Primary Brand Identity - Events
Dynamic System: Symbols
Each category is represented by a unique symbol and color that displays their experience at MSG.
Primary Brand Identity - Music
Primary Brand Identity - Sports
Primary Brand Identity - Events
Next: Color